Case Study
HQHybrid.com
A premium WordPress brand site for a Lexus-only hybrid battery specialist in Rotterdam, serving customers across Europe.
Visit HQHybrid.comThe problem
HQHybrid needed a site as refined as the cars it services: a specialist digital presence that could guide Lexus owners toward a confident purchase decision instead of a wall of battery specifications.
What was built
I built a custom WordPress theme with premium editorial design, an eight-model vehicle catalog, per-variant battery specs, grade comparison, and a founder story section. The purchase path was simplified to three decisions: which model, which battery grade, and which service preference, with the invoice acting as the warranty document.
Result
A specialist digital presence that guides buyers from model selection to inquiry in a few clear steps, while keeping the brand positioned above a standard parts supplier.
Two grades, not a wall of specifications
Every model on HQHybrid comes down to two choices. As New uses Gen 3 and Gen 4 prismatic modules at 80 percent capacity or higher, badged on the live site as HQ OEM Cells, with a 24-month warranty. New uses 100 percent new cylindrical cells with a 36-month warranty. Grade names stay secondary to what actually matters: capacity and warranty length.
The invoice is the warranty
There is no separate warranty certificate and no claims portal to log into. The invoice issued by Goze B.V. is the warranty document, and it transfers to the next owner if the car is sold, which matters to buyers who care about resale.
Two ways to get the battery
Buyers choose a workshop install in the Netherlands, with OBD2 verification and old-pack recycling built into the visit, or insured shipping across the EU with no deposit required. Both paths lead from the same model and grade selection instead of splitting into separate flows.
A brand with a real history, not a stock template
The founder story section carries a real timeline: an E-technology engineer who refused an overpriced dealership replacement in 2014 and built his own reconditioning rig, became the Dutch Ni-MH refurbishing leader by 2015 to 2017, was adopted by official dealerships by 2018, and scaled into Goze B.V.'s European supply operation from 2020, with HQHybrid built as its Lexus-only premium arm. I built the story section to carry that history instead of reducing it to a generic about page.