I am Muhammad Zeeshan Ejaz.

Most people just call me Zeeshan.

I did not start as a developer.

I started with a laptop, an internet connection, YouTube tutorials, and a lot of curiosity.

My first websites were built on Blogspot. I spent hours modifying templates, changing layouts, editing snippets of code I barely understood, and refreshing pages hoping I had not broken everything. Most of the time, I had.

Then I found WordPress.

At first it was not custom themes, plugins, Git, APIs, or architecture. It was page builders, plugins, contact forms, headers, footers, CSS tweaks, and trying to make client websites work.

For a long time, forms were my biggest enemy. SMTP issues, spam, deliverability problems, plugin conflicts, missing inquiries, broken confirmations. Clients did not care if the website looked beautiful. They cared whether leads arrived.

The irony is that my first public WordPress plugin is now a forms plugin.

That journey shaped how I build. I learned SEO because beautiful websites nobody can find are invisible. I learned performance because slow websites lose people before they read a sentence. I learned development because eventually I got tired of stacking plugins on top of plugins to solve problems that needed proper systems.

Somewhere along the way I stopped asking, "How do I make this work?" and started asking, "How should this be built?"

I studied Computer Science at COMSATS Abbottabad, but most of my real learning happened through building, breaking, fixing, launching, and debugging real projects.

Today I work on WordPress websites, custom themes, plugins, client portals, B2B systems, CRM integrations, SEO systems, and lead generation websites.

I work solo, not inside an agency. No account manager, no handoff between departments, no layer between you and the person actually building the site.

Recent builds include a hybrid battery catalog for JustHyb, a private wholesale portal for GozeBV, and a premium brand site for HQHybrid. The rest of the work is on the work page.

I also ship my own products. ZEJ Forms is a free WordPress plugin live on WordPress.org. ZEJ Base is the open source starter theme I build client sites on, published on GitHub.

Outside client work, I run UnfilteredCricket.com. That site taught me content strategy, SEO, publishing workflows, analytics, and what it means to build something people return to.

AI is also part of how I work. I use ChatGPT as a serious working partner for planning, writing, debugging, architecture, and improving systems. Not as a shortcut around thinking, but as a way to think better and move faster.

I still remember the Blogspot days. I still remember broken forms. I still remember fighting themes, layouts, SMTP, hosting, and client requests.

That is why I build the way I do now: practical, fast, structured, and owned properly by the business using it.