Content SEO
Get the right pages in front of the right searches.
For businesses that have fixed the technical layer and need their content to actually rank. Keyword research, page-to-term mapping, content optimised for search intent, and thin or competing pages fixed.
Outcomes
What changes after the work is done
- Every page mapped to the search intent it is supposed to serve, with no gaps and no cannibalization.
- Existing content updated to match what searchers are actually looking for, not what the business assumes they search for.
- A keyword and content map that guides what to write next and why.
Included
What the build can cover
- Keyword research — primary and supporting terms
- Intent mapping — which page targets which query
- Content gap analysis
- Thin and duplicate content identification
- On-page content optimisation
- Internal linking recommendations
- Content priority guidance
Proof
Phase 2 after the technical foundation is clean
Technical SEO gets the site readable. Content SEO gets it found. Once the crawl paths, schema, and speed are clean, this is the layer that tells search engines what each page is about and earns the visibility.
FAQ
Questions this usually raises
How is this different from the technical SEO service?
Performance and Technical SEO covers speed, schema, crawl structure, and site signals. This service is about the words on the page — what terms to target, how to structure content, and what pages are missing.
Do I need the SEO Audit first?
Not always, but it helps. The audit finds the technical and on-page gaps. This service takes the content and keyword layer further. Many clients do the audit first and this as Phase 2.
Do you write the content too?
I can structure and optimise existing content and identify what needs to be written. Full copywriting can be scoped separately if needed.
How it starts
A calmer first step before anything is scoped.
01
Context
You send the current site, workflow, or idea and what needs to change.
02
Fit
I check whether this is the right kind of work for me to take on directly.
03
Scope
If it is a fit, the next step is a clear scope, timeline, and starting point.